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Briefing: Spotify tests letting users directly customize their Taste Profile

Strategic angle: Spotify Premium users in New Zealand will be the first to experience the service's latest personalization feature.

by Editorial Staff|Mar 13, 2026|1 MIN READ|WORLD

Users can view and make changes to their Taste Profile directly.

The feature aims to enhance personalization for music recommendations.

New Zealand is the first market to receive this update.